Wednesday, September 22, 2010

floating on a breeze

Right now I'm working on a brochure for a Dyson fan. The blade-less dyson fan. Its all up tight and fancy and most campaigns are being marketed similar to that of a car brochure. High class, pretentious and black and sleek. When i first imagined my brochure i imagined capturing the gentle fuss less breeze. The calming and relaxing breeze. I understand that the market we are aiming at is upper-class, more sophisticated, fussy however I refuse to go with this style because the last thing i would want to see in a fan ad is uptight car like sleekness that did not reflect the aspect of the relaxing fan what i would want so much. So right now i am trying to work out how to represent a calm gentle breeze. Heres the inspiration i've come up with so far.

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